Superior Beginnings
We never planned to become distillers. But one frigid January night, Lake Superior, vast, majestic, mysterious, called us with a bidding we could not refuse. "Come," she whispered to us. And we knew we would.
Our mission is to craft a superior spirit with extraordinary character - unwittingly metropolitan in its sophistication, but well-seasoned by the woods, and firmly authentic in both. A marvelous spirit to complement your own, and everything that you are.
Our name, vikre (veek-ruh), means people of the bay. once along the rocky shores of norway, now nestled on the shore of the world’s greatest lake.
Every Sip an Ode
Who We Are
We (Emily and Joel here) were working at desks in the big city, engaging our creative sides only on evenings and weekends when we had enough. We ditched our careers on the East Coast and headed home to the Northwoods of Minnesota. It’s time to get creative, to put down roots in a place we love, and to get our hands dirty making something that we can all enjoy.
PILLARS TO LIVE AND DISTILL BY
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Hospitality
We make room at the table for everyone - bringing people together through echoes of laughter, boisterous singing, and a glass raised to celebrate.
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Playful Progress
We are dedicated to the passionately imperfect pursuit of perfection in all that we do - to create something we can all enjoy. Inventive minds, dreaming in flavors.
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Responsibility
We make decisions that take people and planet into consideration as much as profit - caring for our natural haven and the community that reflects its splendor.
MEET THE TEAM
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EMILY VIKRE
CO-FOUNDER, CEO & ARBITER OF TASTE
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JOEL VIKRE
CO-FOUNDER, PRESIDENT & EQUIPMENT GURU
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Steve Anderson
Brand Ambassador
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Jerry Arend
Cocktail room manager
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Isabelle Askelin
Shift lead / Bartender
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Morgan Askelin
distillery rat
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Ted Bjork
Director of distillery operations
Blogavulin
Blogavulin is a palate-rocking exploration—an ongoing ode (of the potable and quotable varieties) to our majestic, natural haven.